First National - The Host With The Most
Touted as a one-stop-shop for real estate information, the First National website hosts the latest technology that sends up-to-date and localised property information direct to emails or mobile phones.
“This has proved a real boon for time-poor home buyers, but our website is also a valuable tool for anyone interested in the property market,” Paul Taylor, Principal from Taylor’s First National Real Estate said.
“Research is a key component of any real estate transaction and the more information and localised content you can get, the better.
“Plus, our customers tell us that they can access this localised and comprehensive information faster than many of our competitors because our technology means each of our agents has its own website, which is jam packed full of local and community information.
“This makes First National websites easy to navigate so our customers can access the information efficiently and simply all in the one place, from locating properties to general real estate and local area information.”
Features of First National Websites include quick search functions, which allow visitors to immediately start searching for information, viewing properties and the local area from the air, accessing real estate information at the click of a button and requesting guides and brochures on the spot.
According to Paul, the most critical point of any website is being found and First National invests heavily to ensure its websites are as visible as possible to search engines, such as Google.
“Search engines are one of the first places that today’s consumers go when they are trying to find real estate information,” Paul said.
“With eight out of 10 consumers only clicking through to websites that appear on the first page of results, it is critical for us to have a strong presence.”
But it is also important to talk with First National agents because they are much more involved in their communities and have an in-depth knowledge and extensive personal experience of the markets in which they operate, evidenced by recent research undertaken by the organisation.
“When compared to our major competitors, it was found that First National agents provide the most detailed knowledge of the properties they sell – and this is what we have tried to replicate with our website,” Paul said.
Issued by: First National Real Estate For further information Paul Taylor, Principal from Taylor’s First National Real Estate, on 8264 2223
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