First National Undergoes A Technological Revolution

At its Australasian Convention 2009, being held in Christchurch this week, First National Real Estate outlined a host of new technological developments for its member network that will revolutionise the way people buy and sell their properties in the future.

According to Paul Taylor of Taylor’s First National, the new technologies will ensure First National Real Estate remains at the forefront of the property industry.

“Buyers and sellers, renters and landlords will now be able to obtain information on the market and market trends faster, easier and more efficiently than ever before,” Paul said.

“We have products that have the ability to generate meaningful market intelligence reports, communicate more effectively with client databases and streamline property management processes for improved efficiency.

“In addition, we are totally revamping our website to make property searches easier, and matching of local agents with expertise as well as incorporating web-videos to tap into the YouTube generation.

“We are also going to be using SMS and MMS more as a cost-effective way of getting market information to our customers ahead of anyone else in the business.”

Spearheading the technology revolution is the network’s new Utopia system.

Utopia increases listings by cleverly harvesting buyers and producing online buyer demand reports that help target specific buyers, as well as automatically keeping in touch with buyer databases using SMS, MMS and email communication modes.

“The beauty of Utopia is that it enables customers to input their wish-list directly into our website and it serves tenants and home buyers equally,” Paul said.

“In this way, the moment a new sale or rental property becomes available, Utopia matches interested parties and sends them an email or even posts a letter.”

First National Real Estate will soon launch the www.firstnationalbusiness.com.au website which lists businesses for sale across its portfolio.  Detailed business searches, information and links to First National Real Estate Agents and brokers specialising in business sales are just some of the features of this new website.

Real Estate will never be the same again, and First National is leading the charge to ensure consumers receive the benefit of new technology.