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Our Office / Para Hills 08 8264 2223 411 Bridge Road Para Hills SA 5096
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The Issues To Consider
The decision to sell and the process involved is far more complex than just putting up a sign and placing an advertisement in the paper. Our highly qualified sales consultants are trained to provide you with the correct advice and first class service to ensure a successful, stress free sale. The following points are an essential part of the process and these will be explained in depth to you.
1. IDENTIFYING YOUR NEEDS & WANTS - YOUR INPUT IS IMPORTANT
2. THE CURRENT MARKET
3. PRICING YOUR HOME
4. SETTING A MARKETING PLAN
5. SUGGESTIONS TO HELP SELL YOUR HOME
6. WHY CHOOSE TAYLOR’S FIRST NATIONAL
7. GETTING STARTED
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Identifying Your Needs And Wants
This is our aim and we are sure that you will be extremely happy with the service we provide for you.
At Taylor’s First National we like to make the sale process as stress free as possible and to do this it is important for us to identify your needs and wants in relation to the pending sale.
We like to work as a team with open communication between our sales consultants and you as a vendor.
Your input is important to us - it provides the information we need to set a suitable marketing program. For example the answers to the questions like those listed below will have an impact on what we advise.
- When are you planning to sell your home?
- Now or in six month’s time?
- Do you have a firm date on when you need to be out of your home?
- Are you building?
- If so, when is the expected completion date?
- Are you planning to buy another home or have you already purchased?
- Have you any thoughts on what form of marketing you would like to see conducted for your home?
Remember, everyone has a different reason for selling and by openly discussing with our consultant your reasons, they can then provide you with the advice and correct strategy to make the sale process stress free.
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The Current Market
The property market is no different to any other commercial market. It responds to supply and demand.
There are three types of market
1 Buyer’s market
2 Seller’s market
3 Balanced market
At any one time buyers will shop around until they find the home that suits their requirements. Research shows that buyers look at 14 homes on average before they buy.
They may find more than one home that they like and if they do, then they will buy the home that represents the best value to them.
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Pricing Your Home
It is important that any vendor appreciates that it is not the sales consultant that determines the price of your home, but the market.
It is our role to put enough facts in front of you about properties that have sold in the area, to allow you to make an informed decision.
The initial marketing period is crucial for several reasons:
1 MOST BUYER ENQUIRY WILL BE GENERATED IN THE FIRST FOUR WEEKS THAT YOUR HOME IS ON THE MARKET
2 HOUSES SELL QUICKLY AND FOR MOST MONEY WHEN THEY ARE PRICED CORRECTLY FROM THE BEGINNING
3 THE VERY BEST BUYERS ARE MORE LIKELY TO VIEW YOUR HOME IN THIS FIRST 4 WEEK PERIOD
Of all the things that determine whether or not your home sells and how long it remains ‘for sale‘ is not marketing, but the asking price.
It is important to understand that most homes are sold when the asking price
is within 5% of the market price. Equally important is the art of negotiation and understanding buyer psychology.
The graph below indicates the possible problems that can arise if the initial asking price is too high compared with the market value. Lengthy delays in reviewing the asking price can result in a greater financial loss.
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Recent Sales Data
As mentioned previously, the end sale price of a home is not determined by the seller or agent, but the market forces that prevail at that point in time.
Recent sales data of comparative sized homes gives the best indication of the market value of your home.
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Marketing Options
There’s a lot of truth in the adage – “You can’t sell a secret”
Don’t risk thousands of dollars on the sale of your property through inferior marketing, or worst still not advertising your property at all. The truth is a well designed marketing program coupled with a skilled Real Estate Negotiator will result in you achieving the maximum sale price for your property.
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First Priority
First Priority is an exclusive property matching system which links your property with listed buyers. Keeping you in touch with over 300 buyers, this cost effective and reliable communication tool will help you to find the right buyer for your property, in the fastest time.
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Messenger
Our full colour photographic advertisements are designed to attract as much buyer enquiry as possible. Industry statistics show that approximately 75% of Adelaide home buyers purchase in the same local area to which they currently reside. For this reason Messenger Newspapers are an excellent publication to promote your property to local buyers.
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Property Guide
Taylor’s First National produce a weekly property guide featuring a detailed description, floorplan an digital photographs of all properties listed. It is an excellent publication and results in a high level of buyer enquiry. We also produce a colour monthly investors property guide along with a weekly colour rental property guide.
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For Sale Sign
While a “For Sale Sign” is an optional part of our marketing programs at Taylor’s First National we call them our 24 hour salespeople. We have three differed styles of signs available – standard, descriptive and photographic. They are eye catching and effective at generating buyer enquiry. Our consultants will be able to advise which board best suits your particular needs.
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Colour Office Window Display
When you list your home with Taylor’s First National your property will be displayed in full colour in our high profile office window.
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Colour Brochures
Taylor’s First National take great pride in providing sellers with the highest quality marketing product. Every person that attends our open inspection are offered a full colour detailed brochure of the property.
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The Advertiser
The Saturday Advertiser is another popular media publication used to promote to buyers who reside outside your local area, and is quite often used to advertise properties “Open for inspection”. Our consultants will be able to advise you further to the benefits of this newspaper.
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Suggestions To Help Sell Your Home
In a lot cases, buyers will make a decision based on the initial ‘feel‘ of your home.
It is very easy to over capitalise and improvements made according to your needs and tastes might not appeal to a buyer.
To help you present your home in the best possible way, and remove the possibility of over capitalising, we have listed some areas of maintenance we feel may be helpful in gaining a more positive first impression.
1. Spring clean - uncluttered and airy homes sell best
2. Clear un-needed furniture
3. Keep pets outdoors
4. Open all curtains and let light in
5. Use 100 watt globes to brighten dim rooms
6. Wash and put away kitchen dishes
7. Clear benches of any appliances
8. Mow and edge lawns and weed garden beds
9. Beware of kitchen odours - they may leave an unpleasant impression
10. Shampoo and vacuum carpets.
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Communication All The Way
We know you may have specific ideas about the way your home is marketed and the way we communicate progress with you.
As part of our ‘Best Practice’ procedure we guarantee to keep you regularly informed on the progress of your sale, via phone and written reports.
Our open inspection and monthly written reports are an excellent means of being able to assess buyer feedback.
At Taylor’s First National we are well aware of the importance of customer service and communication. Our managers are available to discuss any concerns you may have throughout the sale process.
Our success has been built by providing first class service to our clients.
WHY NOT PUT US TO THE TEST. WE WON’T LET YOU DOWN!
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Best Practice Gold Awards
Taylor’s First National are recipients of a ‘Best Practice Gold Award Certification.’
We can proudly boast as being recognised as one of the few Real Estate offices who have implemented a quality system that is aligned to ISO 9000 International Standards.
Generally clients may not be fully aware that they are dealing with a Gold Award Accredited company. But they do recognise and praise the good service, effective communication, correctly organised property marketing campaigns and careful attention to detail.
This might not seem much in itself unless you’ve previously dealt with other real estate offices who cannot guarantee these service levels.
But it is also the confidence in knowing that you’re dealing with a company with a dedicated customer focus and a system that is driven by the goal of continuous improvement.
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Getting Started
Before we can do this we must put the necessary paperwork in place. This will detail your instructions, and our level of authority and capacity in acting as your agent. Any special conditions that we have discussed will be detailed in this document.
It will also detail items included in the sale, along with our fee structure and
marketing plan.
Free Market Appraisal - Click Here
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